“Online video ads are quickly becoming the medium of choice to drive both brand awareness and sales.” -Rick Bruner, Research Director DoubleClick
Video Production Process
Our broadcast quality digital video cameras are equipped to shoot in HD or Standard Definition. The format we use is dependent upon how you plan to use your video. Our experienced video crew will use professional light kits, wireless mics and any other gear that adds value to your full service video production. Sometimes more elaborate equipment is recommended to capture a unique and enhanced perspective. Our video production unit is experienced in determining which occasions are worth the added investment.
Professional Production Crew
Utilizing broadcast quality production equipment is just part of the equation. After all, anyone can use it. What makes our videos stand out is the way our video production unit applies these creative tools and brings artistic value to even the simplest of projects. Creative angles, multiple vantage points and subtle camera movements are among the strategies that are used throughout the video production process to create an authentic look and feel. An experienced field producer will make sure that we capture the “must have” elements, and conduct conversational Q&A sessions with on-camera participants. Collectively, our field producers and photographers have conducted thousands of interviews while working in TV news and documentary production. They are experienced in coaching people of all comfort levels through this part of the process and ultimately, eliciting natural and conversational responses.
Narration and Hosting
Our full service video production services include professional narration and hosting. This is an optional element. Early on in the video production process, our video production unit will help you determine if a feature-style video (which incorporates narration and/or hosting) is the way to go. Our professional voice over talent has nearly a decade of TV News reporting experience at multiple major TV networks. Giving your product or service a “voice” can add credibility and structure to your video. We think the second best thing to using your own voice to get your message across is to leave it to a professional.